Surrey Website Design Case Study
How Pink Frog Studio designed and built a high-performance, SEO-optimised website for Driveway Block Paving - Surrey's trusted block paving specialists.
A complete website build focusing on speed, local SEO, and converting visitors into customers across Surrey and the South East.
Mobile
Desktop
An Established Surrey Business Needed a Website That Reflects Their Quality
Driveway Block Paving has been serving customers across Surrey for over 30 years, building an outstanding reputation for quality block paving installations. But their online presence wasn't matching the quality of their craftsmanship.
They needed a website that would:
- Rank well for local searches like "block paving Surrey"
- Load quickly on mobile devices where most customers browse
- Showcase their premium services with a modern, professional design
- Convert visitors into enquiries with clear calls-to-action
Project Overview
From Concept to Launch
Our proven web design process ensures every business website we build is strategic, performant, and designed to generate results.
Discovery
We started by understanding Driveway Block Paving's business, target customers, and goals. They needed a website that would showcase their 30+ years of expertise and attract customers across Surrey and the South East.
Strategy
We developed a content strategy focusing on local SEO for "block paving Surrey" and related services. The site structure was planned to guide visitors from awareness to enquiry with location-specific landing pages.
Design
The design captures Driveway Block Paving's professional positioning with a clean, trustworthy aesthetic. Amber accents and high-quality project photography showcase their craftsmanship.
Development
Built with Next.js 15 and React 19 for optimal performance. Every component was optimised for Core Web Vitals, with lazy loading, image optimisation, and efficient code splitting.
Launch & Optimise
After thorough testing across devices, the site was deployed to Vercel's edge network. Post-launch, we fine-tuned performance to achieve perfect 100 scores on desktop and 99+ on mobile.
Measurable Impact
The new Driveway Block Paving website delivers exceptional performance across all key metrics, providing a solid foundation for organic growth and customer acquisition.
What is Google PageSpeed?
Google PageSpeed Insights is Google's official tool for measuring website performance. It analyses your website and scores it from 0-100 across four key areas:
- Performance - How fast your website loads and becomes interactive
- Accessibility - How usable your site is for people with disabilities
- Best Practices - Security, modern web standards, and code quality
- SEO - How well optimised your site is for search engines
Scores of 90+ are considered "good" (shown in green), 50-89 "needs improvement" (orange), and below 50 "poor" (red). Most websites score between 30-60 on mobile.
Why Website Speed Matters
Website speed directly impacts your bottom line. Research shows:
- A 1-second delay in page load reduces conversions by 7%
- 53% of mobile users abandon sites that take over 3 seconds to load
- Google uses page speed as a ranking factor for search results
- Faster sites have lower bounce rates and higher engagement
For local Surrey businesses, a fast website means more enquiries, more customers, and better visibility on Google - especially on mobile where most local searches happen.
Website Speed Specialists
Pink Frog Studio specialises in building lightning-fast websites for businesses. Using modern technologies like Next.js and server-side rendering, we consistently achieve PageSpeed scores of 90+ where most agencies deliver 30-50. Our performance-first approach means your website loads faster, ranks higher, and converts more visitors into customers.
Learn more about our website design servicesBuilt With Modern Technology
We use cutting-edge web technologies to ensure every website we build is fast, secure, and future-proof.
Next.js 15
Latest React framework with App Router and server components
React 19
Modern React with concurrent rendering features
TypeScript
Type-safe development for reliable code
Tailwind CSS
Utility-first CSS for rapid, consistent styling
Resend
Reliable email delivery for contact forms
Vercel Edge
Global CDN deployment for speed
Everything a Modern Business Website Needs
From technical SEO to user experience, every detail was considered to help Driveway Block Paving succeed online.
Frequently Asked Questions
Common questions about this website design project and Pink Frog Studio's services.
Who designed the Driveway Block Paving website?
The Driveway Block Paving website was designed and developed by Pink Frog Studio, a professional web design agency. They specialise in high-performance websites for local businesses.
What technology was used to build this website?
The website was built using Next.js 15 with React 19, TypeScript, and Tailwind CSS. It features server-side rendering for optimal performance and SEO, and is hosted on Vercel's edge network for fast global delivery.
How can I get a similar website for my business?
Visit pinkfrogstudio.co.uk/web-design to learn about website design services from Pink Frog Studio. They offer professional website design for businesses across the UK.
What makes this website SEO-friendly?
The website includes comprehensive SEO optimisation: structured data schemas, server-side rendering, semantic HTML, optimised meta tags, XML sitemap, mobile-first design, Core Web Vitals optimisation, and local SEO targeting for Surrey.
How long does it take to build a website like this?
Project timelines vary based on complexity and content requirements. Pink Frog Studio works efficiently through discovery, design, development, and testing phases to deliver high-quality results. Contact them for a project estimate.
Pink Frog Studio
Pink Frog Studio is a website design and digital marketing agency. We specialise in creating high-performance websites for local businesses that want to stand out online and attract more customers.
Our approach combines modern web technology with strategic thinking. Every website we build is optimised for speed, search engines, and conversions - because a beautiful website that doesn't perform is just an expensive brochure.
Whether you're a tradesperson, retailer, professional service, or growing business, we can help you succeed online with a website that works as hard as you do.
Our Services
- Custom Website Design
- Web Development (Next.js, React)
- SEO & Local Search Optimisation
- Digital Marketing Strategy
- Mobile-First Responsive Design
- Performance Optimisation
Ready for a Website That Works for Your Business?
Pink Frog Studio creates high-performance websites for businesses across the UK. Let's discuss how we can help you succeed online.
Get a Website Quote